Top 50 ultimate SEO Interview Questions and Answer 2024

SEO Interview Questions for Freshers and Experienced

Here are SEO interview questions and answers for freshers as well as experienced digital marketing candidates to land their dream job.

Download PDF

1) What is SEO? What are the main types of SEO methods?

Search engine optimization, or SEO, is continuously changing the position of a web page or website in search engine results by using keywords or phrases.

There are two types of SEO:

On page optimization
Off-Page Optimization

2) What SEO tools do you use?

The SEO tools I use are Google Analytics, Keyword Planner, Alexa, Open Site Explorer, and Google Webmaster.

3) What do you mean by backlink?

Links to your website or webpage are called backlinks. It is also called an inbound link.

4) What are outbound links?

Outbound links are external links from your website to another webpage or website.

5) Define Google Bot.

Google uses the Google bot (web spider) to index and update web pages. Google bot does web page caching, crawling and indexing by collecting details from that web page.

6) What is cross-linking? What is the function of cross-linking?

Cross-linking is the process of linking one Site to another.
It provides users with referral sites that contain searchable content.
The same person does not own the two cross-linking websites.
In other words, cross-linking is a barter in which I link to you, and you link to me.
It can be a 2-way link or a 3-way link. In a 2-way link, Site A links to Site B, and Site B links to Site A. In a 3-way link, Site A links to Site B, Site B links to Site C, and Site C links to Site A.

7) What is the primary purpose of using keywords in SEO?

A keyword is a single word, and combining these keywords makes up sentences. Search engines use these keywords or phrases to populate articles on the Internet. A search engine stores keywords in a database, and when a search is performed, it will come up with the best possible match.

8) Explain the relevance of physical content.

Whenever there is text that does not contain images on a web page, it is called physical content compatibility or non-image text. It helps in good optimization of sites and also improves your ranking in search engines.

9) Define spiders, robots and crawlers.

Spiders, robots and crawlers are all the same and are referred to by different names. It is a software program that follows or “crawls” various links across the Internet, then grabs the content from the sites and adds them to the search engine index.

10) What does it mean if nothing appears while searching for a domain?

If you search for your domain and do not see anything, there are three possibilities.

Search engines may have banned this site.
Search engines may not index it.
Some principle issues

11) What is keyword stemming?

Finding new keywords from the root keyword of a search query is called keyword stemming. Adding a prefix, suffix, or plural can create a new keyword.

12) Name some SEO blogs that help you boost your content marketing strategies.

Google Webmaster Central
Search engine land
SEOSmarty
MOZ
Search Engine Journal
Backlink o

13) What do you mean by Cloaking?

Cloaking is a subtle way to optimize your website for search. In this technique, search engine crawlers will be shown content different from what is served to end users.

14) How many types of meta tags are there in SEO? What are the limitations of their role?

There are types of meta tags in SEO.

Meta description tag with a limit of 1200 pixels
Meta keywords tag
Title tag with a border of 600 pixels
Meta robots

15) And how many characters limit is there in the meta description tag?

We can add 70 characters in the title tag and 222 characters in the meta description tag. Although Google now limits it to one pixel.

16) What is Google Sandbox?

The Google Sandbox is an imaginary area where new websites and search rankings are blocked until proven eligible for ranking. In other words, it checks the quality of the website.

17) What is Black Hat SEO?

To achieve a high ranking in the SEO search engine result pages, websites adopt various methods and techniques characterized by two types. One method that is acceptable by search engine guidelines is known as white hat SEO, while another method that is not acceptable by search engine guidelines is known as black hat SEO.

18) What are some popular black hat SEO techniques?

Link Farming
Hidden text, etc.
Gateway or Door Pages
Cloaking
Keyword stuffing
19) Explain the difference between ‘nofollow’ and ‘do follow’ link
Nofollow links do not pass link juice and do not affect the Google ranking algorithm. A do-follow link goes through the link juice and affects the Google ranking algorithm.

20) What is the difference between PR (Page Rank) and SERP (Search et al.)?

PageRank is calculated based on quality inbound links to our webpage or a website from other websites or webpages.

A SERP (Search et al.) is the placement of a website or web pages returned by a search engine following a search query or attribution.

21) Why is the title tag valuable on a website?

Title tags are essential in SEO, as they tell about the content on that web page. Only through title tags will the search engine inform the user what is on the page.

22) What is considered more important, creating content or creating backlinks?

Both are essential for creating quality content and equally important for building backlinks. Although link building is also helpful in building authority and ranking on a site, quality content is the first factor that is considered more responsible for ranking.

23) What is the difference between SEO and SEM?

SEM (Search et al.) promotes a website through paid advertisements by increasing its visibility in the search engine results page (SERP) in the advertisement section. At the same time, SEO optimizes the site to increase its organic ranking.

24) Define the term LSI.

LSI stands for Latent Semantic Indexing. This technique is established to obtain data by associating the word with its close counterparts or similar contexts. For example, searching for something with the keyword “CAR” will show all related things like classic cars, car auctions, Bentley cars, car races, etc.

25) How will you cross-check whether your SEO campaign is working?

The first way to check if your SEO campaign is working is to check website statistics, which tell you about the origin of traffic. Another way to check is to search based on relevant keywords and key phrases and find the search result. The number of search results will tell you whether your SEO campaign is working.

26) What is meant by competitive analysis?

A competitive analysis compares the website I am optimizing to one that ranks high in search results.

27) What are your next steps if your SEO methods or techniques do not work?

In my first attempt, I will analyze the problem and solve it step by step.

First, I will see if it is a new project and then recheck the keywords.
Also, I will look for related keywords that might be helpful.
Even though the webpage and website are well indexed and still need to appear on the first ten search engine results page, I will change the page text, titles, and description.
If the website is not indexed well or has been de-indexed, it may contain severe problems and require rework.

28) What is PPC?

PPC stands for Pay Per Click and is an advertising campaign sponsored by Google. It is divided into CPC (Cost Per Click) and CPM (Cost Per Thousand Impressions) by flat rate and bid, respectively. In CPC, the advertiser is charged only if the user clicks on the ad.

29) What is 301 Redirect?

This is a method by which the user is redirected to the URL of the old page on the URL of the new page. This is a permanent redirect and is also helpful in directing link juice from an old URL to a new URL.

30) What are webmaster tools?

Webmaster Tool is a service provided by Google to get backlink information, crawl errors, search queries, indexing data, CTR, etc.

31) What is keyword density, and what is the formula for knowing keyword density?

From an SEO perspective, keyword density will help your content stand out. The formula for finding keyword density is (total number of keywords / total number of words in your article) multiplied by 100.

32) What is robots.txt?

Robots.txt is a text file. It is through this file. It instructs search engine crawlers about indexing and caching a web page, website directory file, and domain.

33) What would you do if the website of the company you work for decides to move all content to a new domain?

The first step would be to update the previous site with a permanent redirect to a new page for all pages. After that, I will remove previous content from search engines to avoid duplicate content issues.

34) How can you optimize a website that has millions of pages?

From an SEO point of view, for a dynamic website, extraordinary additional SEO things have to be implemented.

Good internal link structure
Creation of dynamic title and description
Dynamic XML Sitemap Generation

35) What is the latest update in SEO?

Here are the latest updates in SEO:

Panda
Penguin

36) What are the essential aspects of pandas’ update?

Panda is to optimize search on Google. The latest version focuses on quality content, proper design, proper speed, proper use of images and much more.

37) What are the critical aspects of the Penguin update?

Penguin is the code name for the Google algorithm. Its main goal is to lower the ranking of a website violating Google Webmaster Guidelines. These guidelines are violated through black hat techniques such as cloaking and stuffing.

38) How do you neutralize toxic links on your site?

With Backlink Quality Checker, you can find out who links to your website. Now, you have to go to the ‘Toxic Link’ report, where you will find all the links that are harmful to your websites. If a link in the ‘Toxic Link Report’ matches a link on your website, you can remove it using the ‘Google Disavow Tool’.

39) How can you check if someone creates low-quality backlinks or redirects to your site?

To prevent someone from creating or redirecting a low-quality link to your site, you can use tools such as,

The letters
Open Site Explorer.
At regular intervals. You can request the web admin remove or disallow the offending links.

40) How do backlink tools work?

Backlink tools run a series of tests to tell you how many backlinks are pointing to your listed weblink. Additional information is also being collected, such as the anchor text used, domain authority and trust of the backlink source, and possible flags or warnings for each link.

41) How often should you do a link audit?

A link audit can be a difficult and complex process. If you have just started building links, you can audit often. However, a full link audit should be done about once a year.

42) What do you mean by frames in HTML?

An A-Frame in HTML is a technique that divides the content of a page into several sections. Search engines treat frames as entirely different pages, which can hurt SEO. We should avoid using frames and use basic HTML instead.

43) What is the most critical area to include your keywords?

The most critical areas to include your keywords are,

Page title
Body text
Meta description

44) What would you do if search engines banned your website for black hat practices?

If search engines ban your website for black hat practices, you can apply for inclusion again after correcting your mistakes.

45) What will be your method if your SEO method does not work?

If the SEO method does not work, do the following,

First, check if this is a new project, then recheck the keywords.
Then, search for related keywords that might be helpful.
Make changes to page text, title and description.
If still not ranked, there may be more severe issues like wrong links, penguin/panda or other Google penalties, crawlability issues, UI issues, etc.

Facebook, Instagram, Twitter, and LinkedIn are some leading platforms for online promotion.

There are several ways to find long-tail keywords for search engine optimization. Here are some top tools and tips:

a) Make the most of Google Autocomplete.

When you type your short-tail keyword in the Google search bar, it automatically provides some suggestions. These suggestions are shown based on what people search for on Google related to your topi

Like Google Autocomplete, the Related Searches section at the bottom of the SERP displays queries related to your topic.

You need to search your keyword on Google and go to this section. Not all suggestions may be relevant, but choosing some good long-tail keywords is a good idea.

c) Use keyword research tools.

SEO tools like Ubersuggest, Ahrefs, and SEMrush also show long-tail keywords and queries. Make sure to make the most of the

d) Respond to the public.

Answer The Public is an excellent tool for finding questions and long-tail keywords related to your phrase. No other tool shows a longer tail than this tool.

e) Analyze and use Quora questions.

Quora is another platform that has questions asked by real users. These questions show how people find things. Just search for your keyword phrase on Quora and choose the right questions.

f) Use the keyword dominator tool.

This free tool helps you research long-tail keywords with low competition. The Keyword Dominator tool displays user search queries based on Google’s autocomplete feature. To be precise, this is your latest Google Suggest tool.

These interview questions will also help you with your oral (oral) skills

SEO Career FAQs

1.Who is an SEO Analyst?

A. An SEO analyst is a part of the SEO team that works on search engine optimization efforts and data analysis and works closely with SEO executives and other teams to improve numbers.

The primary responsibilities of an SEO analyst include:
An Analysis of website structure, internal linking structure, etc.
B. Working on SEO strategies based on data.
C. Conducting competitive research, data collection, and testing rankings and traffic on a given SEO project, including website, blog posts, product pages, etc.
D. Monitor different sources of website traffic like social media, referral, organic, etc.
E. Making recommendations on reducing bounce rate and increasing session duration.

2. Who is an SEO Expert?

An SEO specialist team consists of an experienced person who works on creating new strategies or improving existing SEO strategies for better results.

The roles of an SEO expert or specialist include:
Developing strategies for search engine optimization to drive traffic and improve keyword rankings
b.Coordinating with the PPC team for the smooth running of advertising campaigns
c Managing the SEO budget, providing estimated monthly budgets for projects, and working accordingly
d Collaborating with SEO executives, content writers and web developers to execute projects
e Master Search Engine Marketing (SEM).
f Creating backlink-building strategies as per plans

3. Who is an SEO Manager?

Amazon
Bank Bazar
Salikha.
NVIDIA
Verizon
Vedantu
BYJU’S
KFC
Mind Tree
— Thrillophilia
— Mphasis
Zoho
NP Digital
Wipro

3. Which is the best YouTube channel for SEO?

If you want to learn SEO for free, WsCube Tech is the best YouTube channel for you. You can find a detailed, complete course in Hindi. Here is the playlist. You will also find videos of SEO interview questions and answers on the channel.